Solano County Water Agency
Several years ago, the Solano County Water Agency (SCWA) faced a common dilemma among water providers: How do you engage high school students in the important topic of water efficiency? Their answer: Offer kids cash and potential fame…all by entering a video contest.
The Water Awareness Video Contest challenged teens to create compelling and original 60-second Public Service Announcement videos on a select water efficiency topic. Students who enter the contest are offered a hefty prize: up to $1,500 in cash for themselves and their teacher.
Active since 2011, our team worked began working with SCWA in 2014 to repackage and promote the contest, attracting an unprecedented 100 entries during the first year (more than tripling the number of entries over previous years).
Created with partners Magma Creative and Lower Sierra Consulting Services.