City of Sacramento

Awards and Recognition 

  • Sacramento Public Relations Association Gold (2014) 
  • California Association of Public Information Officials Award of Distinction (2014) 
  • California Association of Public Information Officials Award of Merit (2010) 

In 2009, our team was tasked with creating the award-winning Spare the Water brand and a comprehensive, multicultural outreach program. In 2014 and 2015, as California experienced a severe drought, the IN Communications team again helped Sacramento teach residents about reducing water use.  

 

Activities included 

  • Statistically valid telephone survey. 
  • Clever, fun and engaging artwork/creative that grabbed the public’s attention by promoting non-traditional tips to communicate the need for extraordinary conservation measures. 
  • Partnership with the Sacramento Republic FC, which capitalized on the popularity of Sacramento’s new minor-league soccer team.  
  • An off-beat and humorous video that pitted popular Republic FC Goalie Dominik Jakubec against water-conservation mascot Les Leaky in a dramatic showdown to “Beat the Leak.”  
  • Partnerships with municipal golf courses that placed water conservation stickers on the back of 300 golf carts at all four City-owned courses.  
  • A series of Facebook contests that engaged customers in the conversation about water conservation.  
  • Sacramento Bee front page stickers targeted geographically to reach Sacramento residents. 
  • Advertising on City utility trucks and sold waste trucks. 
  • Nearly 200 mirror and window clings placed throughout City facilities.  
  • Partnerships with over 20 local restaurants to display window clings and table toppers.  

Created with partners MediaLine Communications, Original Communications, Lower Sierra Consulting Services and Magma Creative. 

 

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