City of Sacramento

Awards and Recognition 

  • Sacramento Public Relations Association Gold (2014) 
  • California Association of Public Information Officials Award of Distinction (2014) 
  • California Association of Public Information Officials Award of Merit (2010) 

In 2009, our team was tasked with creating the award-winning Spare the Water brand and a comprehensive, multicultural outreach program. In 2014 and 2015, as California experienced a severe drought, the IN Communications team again helped Sacramento teach residents about reducing water use.  


Activities included 

  • Statistically valid telephone survey. 
  • Clever, fun and engaging artwork/creative that grabbed the public’s attention by promoting non-traditional tips to communicate the need for extraordinary conservation measures. 
  • Partnership with the Sacramento Republic FC, which capitalized on the popularity of Sacramento’s new minor-league soccer team.  
  • An off-beat and humorous video that pitted popular Republic FC Goalie Dominik Jakubec against water-conservation mascot Les Leaky in a dramatic showdown to “Beat the Leak.”  
  • Partnerships with municipal golf courses that placed water conservation stickers on the back of 300 golf carts at all four City-owned courses.  
  • A series of Facebook contests that engaged customers in the conversation about water conservation.  
  • Sacramento Bee front page stickers targeted geographically to reach Sacramento residents. 
  • Advertising on City utility trucks and sold waste trucks. 
  • Nearly 200 mirror and window clings placed throughout City facilities.  
  • Partnerships with over 20 local restaurants to display window clings and table toppers.  

Created with partners MediaLine Communications, Original Communications, Lower Sierra Consulting Services and Magma Creative. 


Learn More

Spare the Water Logo