In 2009, our team was tasked with creating the award-winning Spare the Water brand and a comprehensive, multicultural outreach program for the City of Sacramento. In 2014, as California experienced a severe drought, our team team was again tasked with helping the Department of Utilities teach residents about reducing water use and, ultimately, helped them achieve some of the highest water conservation rates in the state.
Program highlights include:
Clever, fun and engaging artwork/creative—which grabbed the public’s attention by promoting non-traditional tips to communicate the need for extraordinary conservation measures (i.e. “Brush every other tooth”) and combined these with water-saving actions that tested best in research (“install a water-efficient faucet”).
Partnership with the Sacramento Republic FC—capitalizing on the popularity of Sacramento’s new minor-league soccer team as it made its debut and a huge push to bring major league soccer to the region.
Partnerships with municipal golf courses—placed water conservation stickers on the back of golf carts at City-owned courses. This unique partnership during the peak summer golf season ensured that nearly 61,000 golf course customers and 98,000 golfers were served water conservation messages every time they selected a new club.
Advertising on Facebook, the Google Display Network, Billboards, Buses and City utility trucks and sold waste trucks—targeted methods of reaching customers at home and work.
